A look at what I’ve been working on.
I’ve worked across tech, education, agencies, and consumer brands on everything from product launches and case studies to long-form editorial and original research.
I’m drawn to the hard-to-explain stuff.
Most of my recent work has been in AI, HR tech, and enterprise software. I like getting deep enough into a product or topic to understand what's changing, what matters, and what's worth explaining.
The Practical Guide to AI Agents for Recruiting
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Introducing SeekOut Sam: Screen Candidates with AI
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How SeekOut Compares to Other AI Recruiting Solutions
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Supporting the Hybrid Workforce With Integrated IT
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How AI is Shaping Higher Education
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Staying Ahead: 2024 Trends and 2025 Predictions
View sample ↗The customer usually has the best version of the story.
A strong case study needs both the customer story and the numbers to back it up. I like bringing those together so the piece feels personal without losing the proof that makes it convincing.
How PlexTrac Broke Through a Talent Bottleneck
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How Mila Health Built an AI Healthcare Team from Scratch
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Educator Community Case Study
View sample ↗How CSSI Scaled Technical Hiring
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DARRAN Brand + Website Case Study
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Julie Kids Microsite Case Study
View sample ↗A strong campaign should feel connected from start to finish.
I have worked on launches and campaigns from the first idea through landing pages, email, social, sales materials, and more. The part I care about most is making sure everything feels like it belongs to the same story.
HR Tech Event One-Pager
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Workspaces Launch Social Post
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Customer Testimonial Social Post
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Paid Ad Creative
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Product One-Pager
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Hiring Rubric Template
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Recruiting Data Infographic
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Event Promotion Email
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Educator Newsletters
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Website Copy
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Social Media Video Script
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Design Direction
View sample ↗Research gives a story something solid to stand on.
I like research-driven work because the story has to earn its point. I spend time with the data and source material until I can see the pattern, then build the story around what the evidence can prove.
College Tuition Trends By State: What's Changed in 5 Years?
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Colleges That Have Actually Reduced Student Debt
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Where Community Colleges Deliver Economic Mobility
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Universities Where International Business Degrees Pay Off Big
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Colleges With the Largest Endowments
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Top 10 High-Paying, AI-Proof Jobs
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The Best Careers for the Future: 8 Jobs With the Most Openings
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What Can You Do With a Master's Degree in Counseling?
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