Writer, Strategist,
Content Marketer

I turn products and ideas

into stories that resonate.

I’m Morgan, a content marketer and writer with a decade of experience across startups, growing tech companies, and established brands. I combine strategy with strong writing to create content that feels useful and human.

Morgan Westling

Brands I've written for

A few projects I've worked on

These are a few examples of how I approach content, from shaping a product launch to building AI workflows and creating content for search.

PRODUCT LAUNCH

SeekOut AI Interviewer

When SeekOut launched its AI interviewer, I worked with Product, Sales, and Engineering to understand the technology and anticipate recruiters' questions. I helped shape the messaging and created launch content across the blog, email, social, and PR. The launch generated hundreds of demo requests on day one.

AI WORKFLOWS

Mila Health

At SeekOut, I built repeatable AI-assisted workflows using a Claude Project with our brand guidelines and a prompt library for drafting and repurposing content. Mila Health is one example: I turned a customer video interview into a case study and supporting copy, then created social graphics and short clips. I reviewed the work for accuracy and brand voice throughout.

SEO + AEO

SeekOut MCP

For SeekOut MCP's launch, I researched keywords and the questions recruiters were asking about MCP, then used those insights to structure the article for SEO and AI search. I included question-based headings, FAQs with direct answers, and internal links to the product landing page. I also worked with Product and Engineering to make sure the technical details were accurate.

Browse more work

My work spans technical explainers, campaign copy, research-driven stories, and more across industries and formats.

Explore more samples →

Kind words from people I've worked with

“Her writing was and is excellent. She quickly proved herself to be the most talented writer on our 10-person team.”
Alex Lindley — former Managing Editor at ApricotLaw
“Morgan is a fantastic writer. I've been really impressed reading her drafts, and I appreciate her hard work researching these often difficult topics.”
Brian Hepp — former Marketing Manager at Optimal
“Morgan's work was always polished, thoughtful, and delivered quickly, even with minimal direction. But what really stood out was her strategic mindset. She didn't just execute tasks; she brought her own ideas to the table.”
Sam DeReign — former manager at Course Hero
“One of Morgan's standout qualities is her ability to manage projects with remarkable efficiency and precision. She developed a comprehensive social media calendar and detailed timelines for communication drafts, review processes, and publishing schedules. Her organizational skills and incredible attention to detail ensured that every project was executed seamlessly.”
Ashley Rozendaal — former manager at Creating Positive Futures
Read more reviews →

How I think about writing

I’ve always been drawn to stories, but I’m just as interested in how they’re written. When I read a book, I think about what the author is trying to say and how they make that message land. I notice the words they choose, the way they build a sentence, and why one phrase works better than another.

That same curiosity shapes how I work. I like digging into an idea until I understand what matters, then finding the right way to put it into words. Even when I’m thinking about the bigger strategy, I still care about the writing itself and making every sentence earn its place.

More about me

  • I hold a Bachelor of Arts in English Literature and a Master of Arts in Teaching (MAT).
  • I've traveled to 27 countries across 4 continents.
  • Some of my hobbies include playing soccer, writing poetry, and reading historical fiction.
  • I volunteer as a Court Appointed Special Advocate (CASA) for children in the foster care system.
Morgan Westling traveling